2017 is coming to an end and new marketing trends are about to take over the way we do business. But these things take time so there still some marketing practices that we can use from 2017. We’ve rounded up our most popular blog posts from this past year that we still think hold out pretty strong as 2018 premieres, enjoy!
Our Best Marketing Advice from 2017
Marketing automation boomed a while ago but to many, it’s still quite a newly adopted technology. As the name implies, marketing automation is supposed to a-u-t-o-m-a-t-e some of your marketing practices, but that doesn’t mean that your work is done. This post covers some of the most common marketing automation mistakes we found out there – and what you can do about it instead.
When I heard that Google changes its search algorithm up to 500-600 times per year, I wanted to give up. But after some deep breaths, I realized that those changes are not always major and SEO is still a must if you want your content to beat the competition and rank on the first page. Here are some valuable SEO tips on how to get you started.
Content is king, we know that. But when we produce content over and over again, it’s easy to get stuck in the same patterns. For content marketing to be really successful, you need to figure out new ways to present information. Here are 7 suggestions on how you can do that.
Hosting an event is a great way to retain and generate customers, but the planning and execution of it is quite often everything but organized. The problem is often that there is no communication between the marketing and sales team. We figured out a smarter way to do event management.