Category Archives: Inbound Marketing

Event Management for SuperOffice CRM

By | Inbound Marketing, Marketing Automation | No Comments
Marketers consider events to be a great business opportunity to generate leads. It makes you wonder though when, according to a Salesforce survey, a whopping 80% of event attendees aren't followed up on. Sure, some guests were indeed followed up on, but not until 50 days after the event which decreases chances of closing immensely. I’m not saying events are a bad...
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How to increase website conversion rate

How to Double (and Even Triple) Your Website Conversion Rate Overnight

By | Inbound Marketing, Marketing | 3 Comments

Website conversion rate optimization is all the rage these days. In fact, it’s now the most important priority to digital marketers as we are no longer simply measured on generating website traffic – All of a sudden, we’re reporting on cost per acquisition (CPA), conversion rate per channel and customer lifetime value (CLV). We now need these visitors to turn…

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Guy Kawasaki

Inbound Marketing; Outbound Fervor

By | Inbound Marketing | One Comment

10 inspirational quotes from a guy named “Guy”. He’s the Hawaiian born author, speaker, investor and business advisor that led Apple’s charge against IBM back in the 80’s. Amongst other ventures, he’s the founder of the news aggregation site Alltop.com with over 1.4 million Twitter followers & over 241 thousand likes on Facebook. It comes as a shock to realize…

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