A Customer Relationship Management (CRM) is one of the most important tools when it comes to winning new business and keeping clients around for longer, since, in short, it allows you to keep full focus on the customer.
But we at eMarketeer asked ourselves: “Once you implement the CRM, how do you use it to its fullest potential?” Way too often, the marketing team collects data on important lead behavior, meanwhile, the sales team has no clue when a lead is qualified.
The key is to have the CRM, and thereby the sales team, be let in on every single step your leads take. That’s why we joined forces with one of the leading CRM providers in Europe – SuperOffice CRM.
We built eMarketeer for SuperOffice because we believe that the sales and marketing team should be sitting on the same information – that the sales team should also be aware when leads are interested in your business, and when it’s the best time to contact them. With the full integration between the two tools, it’s as if the marketing team actually works directly in the CRM, helping the sales team be as informed, efficient and focused as possible.
eMarketeer is the only marketing software certified for SuperOffice and is your all-in-one marketing tool box, where all marketing activities are handled; email, marketing automation, surveys, mobile apps and much more.
PS: Implementing a full integration between tools sounds like a big mission, I know, but that’s not the case at all. This is not an IT project for you, eMarketeer does the integration and it’s up and running the next day.