eMarketeer Blog

Inspiration, knowledge and insights for marketeers

Fallback – auto-correct your message when personalization fails [New feature]

By | Email Marketing, Marketing, New Features in eMarketeer | One Comment
Keeping it personal with your audience is a really good way to build a long lasting relationship, and keep your audience interested in your newsletter. But personalization can sometimes be hard and demand full information on your recipients. With our new feature, Fallback, personalization will get much easier, and lack of data will no longer be a problem. The purpose of Fallback...
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8 Ways to Grow your email subscribers

8 Unorthodox Ways to Grow Your Email Subscriber List

By | Email Marketing | One Comment
Organic search, a winning social media campaign and targeted pay-per-click advertising have all emerged as key players in digital marketing. However, when it comes to reliability and measurable results, email marketing still remains king. Ninety-one percent of online consumers check email on a daily basis. The Direct Marketing Association (DMA) has reported email marketing ROI of up to 4300%! There’s...
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How to increase website conversion rate

How to Double (and Even Triple) Your Website Conversion Rate Overnight

By | Inbound Marketing, Marketing | 3 Comments

Website conversion rate optimization is all the rage these days. In fact, it’s now the most important priority to digital marketers as we are no longer simply measured on generating website traffic – All of a sudden, we’re reporting on cost per acquisition (CPA), conversion rate per channel and customer lifetime value (CLV). We now need these visitors to turn…

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5 Baby Steps for Marketing Automation Newcomers

5 Baby Steps for Marketing Automation Newcomers

By | Marketing Automation | One Comment

So… You’ve heard the buzz about marketing automation but after checking out two or three different software providers you’re still lost. Either that, or you’ve just adopted a marketing automation platform and perhaps you’re struggling to put it all (the bigger picture) together. You my friend are a “noob,” which is a popular online gaming term for being a newbie,…

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The best blog post of eMarketeer

Grow Your Business with Trigger Based Email Marketing

By | Email Marketing, Marketing Automation | 10 Comments

If you perform a search for “Email marketing is” in Google and it will suggest “dead”. You’ve heard it before, right? For the last several years, marketers have been talking about the life span of email marketing. And for those of you who still click “Send to all”, the kind of one-size-fits-all email marketing blasts, then yes, marketers are right…

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Beyonce Visual Album Cover Art / Columbia Records

Surprise! 5 Ways To Give Your Marketing Star Power via Beyoncé Knowles

By | Marketing | 2 Comments

Shattering records & converting (social) non-believers. This past year the world witnessed Beyoncé make a marketing (and selling) splash of epic proportions.  With just one short Instagram video Beyoncé started a social media wildfire that led to 1.2 million tweets in just 24 hours and subsequently crashed iTunes as millions flocked to download her “Surprise!” (<-subject line of her Instagram…

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