You could say that I’ve gone through different stages when it comes to my interest in email marketing. I started with email deliverability – why was it that some of my emails that I sent never reached the recipients and what is it that makes the junk inbox fill up? It is kind of techy (I put together a cheat...
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Internet regulation is an interesting arena. It begs the discussion, “how much can we actually regulate what people are putting on the internet?” Is it free-speech? Can it turn into harassment? Is it the best way to bring in sales? Or does it deter potential customers from making the conversion? In this post, we’re focusing on one specific in this...
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Video Transcript of Marketing and Sales Myths: Sales and marketing share the same goal, we all want to close more deals. Shame then, that in most organizations, the two teams work as if they live on two different planets. In this video, I share and debunk three common marketing and sales myths, so we instead can have marketing and sales...
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What skills does a marketing team need? One thing that I absolutely love with my job in marketing is that it's ever-changing. I’m fascinated about new updates and trying out new ways to engage an audience, whether it’s using mediums like social media, emails or web ads. But I’d be lying if I didn’t admit that it does plant a...
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Digital marketing secrets It is finally that time of the year when companies reflect upon their progress and start making fresh plans for the future. With each new year, there come a plethora of new ideas in the ever-evolving world of digital marketing. With the year 2018 upon us, new trends are rapidly making their way into the market and...
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2017 is coming to an end and new marketing trends are about to take over the way we do business. But these things take time so there still some marketing practices that we can use from 2017. We've rounded up our most popular blog posts from this past year that we still think hold out pretty strong as 2018 premieres,...
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HOW TO GET STARTED WITH SEO. I used to not care about Search Engine Optimization (SEO). I winged it and just sent a little prayer to the SEO – gods that my content would rank. Did my content rank? Sure. Did it rank on the first page? Goodness, no. Maybe not even on the third or fourth. So here I...
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You know that feeling when you’re talking to perhaps a friend or colleague, but he or she is kind of “not there?” They ask you questions, they might even nod, but when you look into their eyes while telling your story, they’re clearly thinking about something else. How does that make you feel? Yes, that’s a metaphor for some of...
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Marketers consider events to be a great business opportunity to generate leads. It makes you wonder though when, according to a Salesforce survey, a whopping 80% of event attendees aren't followed up on. Sure, some guests were indeed followed up on, but not until 50 days after the event which decreases chances of closing immensely. I’m not saying events are a bad...
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When you’re producing new content all the time, it can be easy to get stuck in a rut and find yourself churning out the same old thing time and again. For the sake of keeping your marketing campaign fresh and interesting for your readers, it’s important to take a step out of your comfort zone and try new ways of...
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