How to set up a lead scoring model and common lead scoring mistakes Lead scoring is a method to identify marketing qualified leads (MQLs) and to see how sales-ready they are. It means that your leads get points when they fulfill criteria that you find important to qualify a lead. Those criteria could be based on their interest in you...
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It's always important to reflect on past marketing efforts to see what worked and what didn't. But it's equally important to look ahead to see what trends are out there and which ones we should implement to stay updated and relevant to our audiences. With changes in customer behavior, algorithms, and updates in technology, marketing evolves fast. Although it might...
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Security continues to be a top priority of ours, so in the upcoming release that goes live during week 48, we focus on just that by introducing a new login system to eMarketeer. As per request by our users, the new login system also supports multi-factor authentication to further secure your eMarketeer experience. Why are we doing this The most...
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We invited Ossian Veronese, co-founder and Agency head at the marketing agency Storisell, to host an eMarketeer Academy webinar where he shared his take on storytelling in video marketing and how stories can actually help you sell more. Video continues to be one of the most popular content formats when it comes to online marketing. Not only because a video is…
We'd like to introduce the new heart of eMarketeer: the home of your contacts. In this article, we listed the latest news, which includes a new view of your contact list with search-function and a powerful filter builder. Powerful filter builder The contact database with your leads and customers is the most precious thing for your marketing team. Segmenting...
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In this guide, you learn how to authenticate your domain and set up your custom domain as email from-address. Once you're done with authenticating your domain, please let us know by emailing support@emarketeer.com and we'll activate the new email service for you. How to set up custom email domain (authenticate your domain): 1. In eMarketeer, go to “Account” -> “Email...
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Although it's been around for some time, the concept of content marketing continues to be a hot topic. We invited content connoisseur Stefan Jakobsson from BRV Agency and Migaloo, to guest host an eMarketeer Academy webinar. In this post, we put together some key takeaways from the webinar called "How to win at content marketing + 5 epic tips." Enjoy!...
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Funda Yildirim, Google Ads expert, guest hosted an eMarketeer Academy webinar for the ones that wanted to get to know Google Ads better and get some tips on how to succeed with them. In this post, you get the highlights from the webinar. What is Google Ads? Think of a shopping window in a physical store. You could say...
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How do you know when your marketing is working? Or even, how do you know that your marketing ISN'T working and needs some adjustment? The obvious answer here is that a solid marketing plan always begins with setting goals so we can present the marketing performance to our stakeholders and/or colleagues, motivate us to do the work, or know if there's...
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We asked SEO - expert Karin Axelsson from Pineberry to share her knowledge about Search Engine Optimization (SEO) in what became an eMarketeer Academy webinar called "5 factors to succeed with SEO." The purpose was to give the viewers a basic understanding of how SEO works, but also get some tips on how to succeed with their current and future...
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