You walk in to the office in the morning and there’s a huge pile of B2B leads waiting for you. You just give them a call or shoot them an email and by the end of the day, you’ve closed deals with all of them. Ah, how amazing the life of business is. If that ever was true. Every salesperson...
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Although we're heading towards a new year and new ways to do marketing, we always learn something from history. That's why we listed our top performing blog posts from 2018 cause there are some great tips there that you can apply to your marketing in 2019 as well. So here goes; our best marketing advice from 2018. Happy reading! Our...
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Blogging is hugely valuable to your business. Adding regular content to your blog boosts your SEO and helps position you as an industry expert. In order to generate that traffic to your site, high-quality content and blog posts are crucial. Below, we’ve listed 7 steps to make your next blog post even more valuable than the last one. Recommended reading:...
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How to build an email for higher click through rate. In another one of my posts, I gave some tips on to get higher open rates; specifically how to craft an enticing subject line. That’s what a local business succeeded with as they recently emailed me. With their enticing subject line, they got me to open it. While skimming through...
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You could say that I’ve gone through different stages when it comes to my interest in email marketing. I started with email deliverability – why was it that some of my emails that I sent never reached the recipients and what is it that makes the junk inbox fill up? It is kind of techy (I put together a cheat...
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Internet regulation is an interesting arena. It begs the discussion, “how much can we actually regulate what people are putting on the internet?” Is it free-speech? Can it turn into harassment? Is it the best way to bring in sales? Or does it deter potential customers from making the conversion? In this post, we’re focusing on one specific in this...
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Video Transcript of Marketing and Sales Myths: Sales and marketing share the same goal, we all want to close more deals. Shame then, that in most organizations, the two teams work as if they live on two different planets. In this video, I share and debunk three common marketing and sales myths, so we instead can have marketing and sales...
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What skills does a marketing team need? One thing that I absolutely love with my job in marketing is that it's ever-changing. I’m fascinated about new updates and trying out new ways to engage an audience, whether it’s using mediums like social media, emails or web ads. But I’d be lying if I didn’t admit that it does plant a...
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Digital marketing secrets It is finally that time of the year when companies reflect upon their progress and start making fresh plans for the future. With each new year, there come a plethora of new ideas in the ever-evolving world of digital marketing. With the year 2018 upon us, new trends are rapidly making their way into the market and...
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2017 is coming to an end and new marketing trends are about to take over the way we do business. But these things take time so there still some marketing practices that we can use from 2017. We've rounded up our most popular blog posts from this past year that we still think hold out pretty strong as 2018 premieres,...
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