All Posts By

Josefine Stengård

Apple’s Mail Privacy Protection – what does it mean for email marketers?

By | Email Marketing, Marketing | No Comments
We're in a time where privacy and how individuals' data should be handled are on everyone's minds these days. We see politicians and large companies take action to protect private data. In 2018, the European Union implemented the General Data Protection Regulation (GDPR), with regulations on how companies should handle data on EU citizens. Google has announced that they phase...
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3 steps to set up a lead scoring model and common lead scoring mistakes

By | Marketing Automation, New Features in eMarketeer | No Comments
How to set up a lead scoring model and common lead scoring mistakes Lead scoring is a method to identify marketing qualified leads (MQLs) and to see how sales-ready they are. It means that your leads get points when they fulfill criteria that you find important to qualify a lead. Those criteria could be based on their interest in you...
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Title wthat says "four marketing trends in 2021" along with an image of a graph in the color red.

4 marketing trends you need to know in 2021

By | Marketing | One Comment
It's always important to reflect on past marketing efforts to see what worked and what didn't. But it's equally important to look ahead to see what trends are out there and which ones we should implement to stay updated and relevant to our audiences. With changes in customer behavior, algorithms, and updates in technology, marketing evolves fast. Although it might...
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Headline on a dark grey background with a headshot of the speaker.

Key takeaways from webinar “Storytelling in video marketing”

By | Inbound Marketing, Marketing | No Comments

We invited Ossian Veronese, co-founder and Agency head at the marketing agency Storisell, to host an eMarketeer Academy webinar where he shared his take on storytelling in video marketing and how stories can actually help you sell more. Video continues to be one of the most popular content formats when it comes to online marketing. Not only because a video is…

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Build powerful filters in eMarketeer and other news

By | New Features in eMarketeer | 2 Comments
We'd like to introduce the new heart of eMarketeer: the home of your contacts. In this article, we listed the latest news, which includes a new view of your contact list with search-function and a powerful filter builder.   Powerful filter builder The contact database with your leads and customers is the most precious thing for your marketing team. Segmenting...
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How to authenticate your email domain – step by step

By | Email Marketing, New Features in eMarketeer | No Comments
In this guide, you learn how to authenticate your domain and set up your custom domain as email from-address. Once you're done with authenticating your domain, please let us know by emailing and we'll activate the new email service for you.  How to set up custom email domain (authenticate your domain):   1. In eMarketeer, go to “Account” -> “Email...
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Key takeaways from webinar “How to win at content marketing + 5 epic tips”

By | Inbound Marketing, Marketing | No Comments
Although it's been around for some time, the concept of content marketing continues to be a hot topic. We invited content connoisseur Stefan Jakobsson from BRV Agency and Migaloo, to guest host an eMarketeer Academy webinar. In this post, we put together some key takeaways from the webinar called "How to win at content marketing + 5 epic tips." Enjoy!...
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