All Posts By

Josefine Stengård

A woman standing holding her hand up as in "stop"

5 ways to reduce email bounce rate

By | Email Marketing, Inbound Marketing | No Comments
There's one big hurdle that every email marketer faces. This time, I'm not talking about the content production, email newsletter sign-ups or the constant hunt for clicks. I'm talking about deliverability and the constant feat to reduce email bounce rate. You work hard on creating compelling emails, but then you see that not all of them even reach the recipients....
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How to identify anonymous website traffic and turn them into customers with Leadexplorer

By | Inbound Marketing, New Features in eMarketeer | One Comment
Every sales and marketing team dream about increasing their number of qualified leads. That's no surprise. Still, many companies today forget that they actually already have the most powerful marketing and sales tool at their disposal. A tool that collects information about leads everyday, but in the unknown. We're talking about your website and your website traffic. In this post,...
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How to use video in email marketing

By | Email Marketing, Marketing | No Comments

What stories to tell? Educate, inspire, entertain; there are a bunch of different stories you could tell that work in email and that your recipients appreciate. But either way, Some alternatives are: Customer testimonials: Inspire your readers by letting your best advocates share how they can use your product/service. These videos are also perfect to show in sales meetings. Behind-the-scenes: …

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