Getting more leads through your website into your sales funnel is difficult, right? There’s so much competition out there! Five to ten years ago, people were happy to leave their contact details with you in exchange for a walk-through of your product or service, but now – not so much. It’s time to face the truth: potential customers no longer…
If no one trusts you, you won’t sell anything. Making sure your customers have faith in you is paramount if you are going to be successful in any business. Trust is important when attracting new customers, but also, for loyal repeat-buyers too. But achieving trust online can be even more difficult than gaining trust on person, since you will not…
Website conversion rate optimization is all the rage these days. In fact, it’s now the most important priority to digital marketers as we are no longer simply measured on generating website traffic – All of a sudden, we’re reporting on cost per acquisition (CPA), conversion rate per channel and customer lifetime value (CLV). We now need these visitors to turn…
If you perform a search for “Email marketing is” in Google and it will suggest “dead”. You’ve heard it before, right? For the last several years, marketers have been talking about the life span of email marketing. And for those of you who still click “Send to all”, the kind of one-size-fits-all email marketing blasts, then yes, marketers are right…
Two million blog posts are published every single day. And according to research by Ignite Spot; 77% of web users read blogs 6.7 million people blog on sites like Tumblr and WordPress More than 12 million people blog via social networks And with more than 630 million websites and 4.3 billion pages on the web, it’s important to stand out…
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