Build powerful filters in eMarketeer and other news

We’d like to introduce the new heart of eMarketeer: the home of your contacts. In this article, we listed the latest news, which includes a new view of your contact list with search-function and a powerful filter builder.

 

Powerful filter builder

The contact database with your leads and customers is the most precious thing for your marketing team. Segmenting these contacts is crucial to make sure they receive the right communication from you, where you either guide them closer to a sell or keep them around for longer as customers. The improved filter builder makes it easy to pinpoint and group your contacts.

With the filter builder, you can group together contacts based on different criteria. Some examples of categories you can base your filter on are contact details (any data you have on the contact card), marketing engagement, dates, email deliverability, consent, and if they’re on a certain email list.

The filters can be built just as broad or specific as you’d like since you can combine several criteria in the same filter. For example, you can combine marketing engagement criteria with dates or country, or other data you have on the contact.

 

Filter on engagement

One of the categories worth highlighting is the engagement category. This means that you can filter out contacts based on how they engaged in your marketing content. For example, if they filled out a specific form, clicked a link in an email, or visited a certain page on your website. This is useful in a couple of ways; for example, you can group contacts that’s shown enough interest to be sent to sales or make sure they receive the right content from you based on their activities.

 

What you can do with your filters

Once you’re happy with your filters, there are some different ways you could work with your selections. There are a couple of bulk actions to choose from, for example, if you’d like to add those contacts to a list, a campaign, to updates to the contact cards, etc. You could also export the contacts as a csv-file or directly to your CRM. As mentioned above, the right communication to the right group of contacts is the basis of content marketing, which is why it’s simple in eMarketeer to add a filter as a recipient to an email of yours. Any contact that fits into the filter at the time of send-out will be addressed.

 

Fast track to finding specific contacts

The added search bar is the fastest track to finding specific contacts you’re looking for. Type what you’re looking for, it could be a name or part of an email address, and you will see all contacts that have that phrase somewhere on their contact card.

 

Smarter and faster to add new contacts manually

If you’d like to manually add a contact to your database, you can quickly do so by just typing in the email address. eMarketeer will then match that email address with other open data on the web and automatically add it to the contact card. It could, for example, be job title or the company they’re at. Important to note is that you can’t add any email addresses you want. You still need explicit consent from the contact to store their information and communicate with them.

 

Stay tuned for more eMarketeer updates!

As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topics.

One Comment

Leave a Reply