Email Marketing

Apple’s Mail Privacy Protection – what does it mean for email marketers?

By | Email Marketing, Marketing | No Comments
We're in a time where privacy and how individuals' data should be handled are on everyone's minds these days. We see politicians and large companies take action to protect private data. In 2018, the European Union implemented the General Data Protection Regulation (GDPR), with regulations on how companies should handle data on EU citizens. Google has announced that they phase...
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How to authenticate your email domain – step by step

By | Email Marketing, New Features in eMarketeer | No Comments
In this guide, you learn how to authenticate your domain and set up your custom domain as email from-address. Once you're done with authenticating your domain, please let us know by emailing and we'll activate the new email service for you.  How to set up custom email domain (authenticate your domain):   1. In eMarketeer, go to “Account” -> “Email...
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A woman standing holding her hand up as in "stop"

5 ways to reduce email bounce rate

By | Email Marketing, Inbound Marketing | No Comments
There's one big hurdle that every email marketer faces. This time, I'm not talking about the content production, email newsletter sign-ups or the constant hunt for clicks. I'm talking about deliverability and the constant feat to reduce email bounce rate. You work hard on creating compelling emails, but then you see that not all of them even reach the recipients....
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How to use video in email marketing

By | Email Marketing, Marketing | No Comments

What stories to tell? Educate, inspire, entertain; there are a bunch of different stories you could tell that work in email and that your recipients appreciate. But either way, Some alternatives are: Customer testimonials: Inspire your readers by letting your best advocates share how they can use your product/service. These videos are also perfect to show in sales meetings. Behind-the-scenes: …

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Which marketing automation system is the right one for me?

How to Pick the Right Marketing Automation Tool – 6 Factors to Consider

By | Email Marketing, Marketing Automation | One Comment
Ever feel that you’re just stuck? No leads are coming in, no business is made and your emails are either ignored or fails to even be delivered. I’m sure you’ve heard the buzz about marketing automation, could it be the answer to all your prayers of reaching sky-high levels of lead generation and nurturing? If you have decided to try...
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