It's that time of the year again; the perfect time to show some appreciation to your customers and email recipients with a Christmas greeting. The best part is that this doesn't have to take up a whole lot of your time. Here are 3 quick steps to build a holiday email that definitely will make your recipients smile. 1. Add...
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What stories to tell? Educate, inspire, entertain; there are a bunch of different stories you could tell that work in email and that your recipients appreciate. But either way, Some alternatives are: Customer testimonials: Inspire your readers by letting your best advocates share how they can use your product/service. These videos are also perfect to show in sales meetings. Behind-the-scenes: …
Although we're heading towards a new year and new ways to do marketing, we always learn something from history. That's why we listed our top performing blog posts from 2018 cause there are some great tips there that you can apply to your marketing in 2019 as well. So here goes; our best marketing advice from 2018. Happy reading! Our...
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How to build an email for higher click through rate. In another one of my posts, I gave some tips on to get higher open rates; specifically how to craft an enticing subject line. That’s what a local business succeeded with as they recently emailed me. With their enticing subject line, they got me to open it. While skimming through...
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You could say that I’ve gone through different stages when it comes to my interest in email marketing. I started with email deliverability – why was it that some of my emails that I sent never reached the recipients and what is it that makes the junk inbox fill up? It is kind of techy (I put together a cheat...
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Ever clicked to send emails to your subscribers, only to notice that something is quite off? The links aren't working, the email disappears on the way or you get no clicks whatsoever? Don't worry, email mishaps happen to everyone, but let's see what we can do about it. Our video gives you 4 of the most common mistakes - and...
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Ever feel that you’re just stuck? No leads are coming in, no business is made and your emails are either ignored or fails to even be delivered. I’m sure you’ve heard the buzz about marketing automation, could it be the answer to all your prayers of reaching sky-high levels of lead generation and nurturing? If you have decided to try...
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As you're about to welcome the summer and some well-deserved time off, we send you off with a little vacation-gift: our favorite blog posts from this year. Isn't that the perfect read for the hammock or the beach? 4 Reasons Not to Buy an Email List It does sound nice to have thousands of contacts just within a day, where all you...
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Don’t you just hate it when you spend time crafting the best email but then nobody gets to read it? In email marketing, the risk of being rejected from the inbox is always there, regardless of how perfect your email and send-outs are handled. Why is that? Simple answer: it’s caught in the spam filters. Almost half of all...
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Improve Email Deliverability with Email Warm Up You crafted an email that you are sure your recipients will love and you happily press send, only to find out that your email never reached the inbox. Or worse yet, you ended up in the spam folder. You have the right email addresses, the sender information is correct, your email is legit,...
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