Every sales and marketing team dream about increasing their number of qualified leads. That's no surprise. Still, many companies today forget that they actually already have the most powerful marketing and sales tool at their disposal. A tool that collects information about leads everyday, but in the unknown. We're talking about your website and your website traffic. In this post,...
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You walk in to the office in the morning and there’s a huge pile of B2B leads waiting for you. You just give them a call or shoot them an email and by the end of the day, you’ve closed deals with all of them. Ah, how amazing the life of business is. If that ever was true. Every salesperson...
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Although we're heading towards a new year and new ways to do marketing, we always learn something from history. That's why we listed our top performing blog posts from 2018 cause there are some great tips there that you can apply to your marketing in 2019 as well. So here goes; our best marketing advice from 2018. Happy reading! Our...
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Blogging is hugely valuable to your business. Adding regular content to your blog boosts your SEO and helps position you as an industry expert. In order to generate that traffic to your site, high-quality content and blog posts are crucial. Below, we’ve listed 7 steps to make your next blog post even more valuable than the last one. Recommended reading:...
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Internet regulation is an interesting arena. It begs the discussion, “how much can we actually regulate what people are putting on the internet?” Is it free-speech? Can it turn into harassment? Is it the best way to bring in sales? Or does it deter potential customers from making the conversion? In this post, we’re focusing on one specific in this...
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Video Transcript of Marketing and Sales Myths: Sales and marketing share the same goal, we all want to close more deals. Shame then, that in most organizations, the two teams work as if they live on two different planets. In this video, I share and debunk three common marketing and sales myths, so we instead can have marketing and sales...
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Digital marketing secrets It is finally that time of the year when companies reflect upon their progress and start making fresh plans for the future. With each new year, there come a plethora of new ideas in the ever-evolving world of digital marketing. With the year 2018 upon us, new trends are rapidly making their way into the market and...
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2017 is coming to an end and new marketing trends are about to take over the way we do business. But these things take time so there still some marketing practices that we can use from 2017. We've rounded up our most popular blog posts from this past year that we still think hold out pretty strong as 2018 premieres,...
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HOW TO GET STARTED WITH SEO. I used to not care about Search Engine Optimization (SEO). I winged it and just sent a little prayer to the SEO – gods that my content would rank. Did my content rank? Sure. Did it rank on the first page? Goodness, no. Maybe not even on the third or fourth. So here I...
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Marketers consider events to be a great business opportunity to generate leads. It makes you wonder though when, according to a Salesforce survey, a whopping 80% of event attendees aren't followed up on. Sure, some guests were indeed followed up on, but not until 50 days after the event which decreases chances of closing immensely. I’m not saying events are a bad...
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