

We invited Ossian Veronese, co-founder and Agency head at the marketing agency Storisell, to host an eMarketeer Academy webinar where he shared his take on storytelling in video marketing and how stories can actually help you sell more. Video continues to be one of the most popular content formats when it comes to online marketing. Not only because a video is…
What stories to tell? Educate, inspire, entertain; there are a bunch of different stories you could tell that work in email and that your recipients appreciate. But either way, Some alternatives are: Customer testimonials: Inspire your readers by letting your best advocates share how they can use your product/service. These videos are also perfect to show in sales meetings. Behind-the-scenes: …