Category

Marketing Automation

3 steps to set up a lead scoring model and common lead scoring mistakes

By | Marketing Automation, New Features in eMarketeer | No Comments
How to set up a lead scoring model and common lead scoring mistakes Lead scoring is a method to identify marketing qualified leads (MQLs) and to see how sales-ready they are. It means that your leads get points when they fulfill criteria that you find important to qualify a lead. Those criteria could be based on their interest in you...
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Event Management for SuperOffice CRM

By | Inbound Marketing, Marketing Automation | No Comments
Marketers consider events to be a great business opportunity to generate leads. It makes you wonder though when, according to a Salesforce survey, a whopping 80% of event attendees aren't followed up on. Sure, some guests were indeed followed up on, but not until 50 days after the event which decreases chances of closing immensely. I’m not saying events are a bad...
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General Data Protection regulation is approaching, this is how to prepare for it

How To Prepare for the General Data Protection Regulation (GDPR)

By | Marketing, Marketing Automation | No Comments
EU citizens are in charge of their own personal data as companies now must comply with the General Data Protection Regulation (GDPR). Our guide gives you a quick look on how this new regulation affects the people, businesses and how you best prepare before it’s in full effect. HOW TO PREPARE FOR GDPR - DOWNLOAD QUICK GUIDE. Earlier this year, the...
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