15 Must Know Marketing Automation Stats

Want to see some actual numbers on marketing automation, the tech wonder that’s sweeping across the marketing landscape? We got you covered.


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1. Automated emails had 152% higher click rate and 77% higher open rate than “business as usual” emails. (Epsilon) Tweet this

2. Companies that nurture prospects with the help of marketing automation, see a 451% increase in qualified leads. (The Annuitas Group) Tweet this

3. 35% of companies with integrated marketing automation capture data for the sales team; to non-automation users, that number is 19%. To further compare, 45% marketing automation users “re-purpose content for efficient creation value,” that’s only valid for 28% of non-automation users. (The Lenskold Group) Tweet this

4. Marketing automation was one of the most tested marketing technologies in 2015. (Salesforce) Tweet this

5. Almost 4 out of 5 successful marketers accredit marketing automation as the reason behind improved revenue contribution. (The Lenskold Group) Tweet this

6. 63% of businesses that outgrow their competitors use marketing automation. (The Lenskold Group) Tweet this

7. 79% of top-performing businesses have used marketing automation for at least two years. (Gleanster Research) Tweet this

8. 67% of B2B marketers that applied lead nurturing see at least a 10% increase in sales opportunities. 15% of them see an increase of at least 30% (DemandGen) Tweet this

9. 9 out of 10 marketers think marketing technology improves their companies’ marketing performance. (Ascend2) Tweet this

10. Personalized emails generate six times higher revenue than non-personalized emails. (Experian) Tweet this

11. Businesses with successful lead nurturing double their number of sales-ready leads, at a third of the cost than previous. (Forrester Research) Tweet this

12. 4 in 5 marketing automation users experienced an increase of leads, and almost as many (77%) saw an increase in conversions. (VB Insight) Tweet this

13. Nurtured leads contribute to a 20% increase in sales opportunities, compared to non-nurtured leads. (DemandGen) Tweet this

14. Top-level businesses are 67% more likely to use marketing automation. (Aberdeen Group) Tweet this

15. 85% of B2B marketers didn’t think they were using their marketing automation tool to the fullest. Also, a mere 8% of companies were using marketing automation for their existing clients. (SiriusDecisions) Tweet this

As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topics.


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