All Posts By

Steven MacDonald

8 Ways to Grow your email subscribers

8 Unorthodox Ways to Grow Your Email Subscriber List

By | Email Marketing | One Comment
Organic search, a winning social media campaign and targeted pay-per-click advertising have all emerged as key players in digital marketing. However, when it comes to reliability and measurable results, email marketing still remains king. Ninety-one percent of online consumers check email on a daily basis. The Direct Marketing Association (DMA) has reported email marketing ROI of up to 4300%! There’s...
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How to increase website conversion rate

How to Double (and Even Triple) Your Website Conversion Rate Overnight

By | Inbound Marketing, Marketing | 28 Comments

Website conversion rate optimization is all the rage these days. In fact, it’s now the most important priority to digital marketers as we are no longer simply measured on generating website traffic – All of a sudden, we’re reporting on cost per acquisition (CPA), conversion rate per channel and customer lifetime value (CLV). We now need these visitors to turn…

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The best blog post of eMarketeer

Grow Your Business with Trigger Based Email Marketing

By | Email Marketing, Marketing Automation | 35 Comments

If you perform a search for “Email marketing is” in Google and it will suggest “dead”. You’ve heard it before, right? For the last several years, marketers have been talking about the life span of email marketing. And for those of you who still click “Send to all”, the kind of one-size-fits-all email marketing blasts, then yes, marketers are right…

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