Introducing multi-factor login

A laptop where there's an icon of a white padlock on the screen.

Security continues to be a top priority of ours, so in the upcoming release that goes live during week 48, we focus on just that by introducing a new login system to eMarketeer. As per request by our users, the new login system also supports multi-factor authentication to further secure your eMarketeer experience. 

Why are we doing this

The most common way to log in to an account is a combination of username and password. However, this is not deemed secure enough anymore if a hacker was to get a hold of the password. Then they would basically be just a click away from entering the account. That is why processes to authenticate and authorize users are so important today.

Authentication vs authorization

Authentication means that you verify who you are. For example, when you log in to eMarketeer, you have to prove who you are to be let in with, for example, a password.
Authorization means that the system looks at what rights you have to access different resources or pages. If we take eMarketeer as an example again, it would be to see if you have admin rights and can access specific pages in eMarketeer.

To get the best-in-class processes for authentication and authorization, you could say that we outsourced this to experts in this field, Auth0. Auth0 is an “identity management platform,” that provides solutions for secure logins, among other things. You could say that we just switched out the login system to Auth0’s solution.


What it means for eMarketeer users


Change your password

When the new login system is live during week 48, you won’t be able to login with the password you currently have. Don’t worry, this is expected to happen. This is because the login system that we activated is new and doesn’t yet know your password. All you have to do then is to change your password so the new system can save it. Then you can log in just as before.

Multi-factor authentication – optional

The new way of logging is already more secure than previously. If you’d like, you could take it one step further and activate multi-factor authentication on your account. Basically, it means that you have to confirm who you are after you typed your password before you can log in to eMarketeer. Multi-factor login is optional in eMarketeer, but we highly recommend that you enable it on your account.

This is how logging in with multi-factor authentication works:

Here you need to verify who you are via an authenticator app, so if you don’t have one already, you need to download one, for example, the Google authenticator app.

When logging in to eMarketeer, type in your username and password just as before. When you click the login in-button, open your authenticator app on your phone. You will see a 6-digit code, type that code into the eMarketeer login-screen. If the code is correct, eMarketeer has verified that you are who you claim to be and will let you in.

Adding more users to eMarketeer

It’s also simpler to add and manage the users in eMarketeer, where admins can invite new users via email instead of creating them manually.


We hope you enjoy this new update. If you have any questions, shoot us an email at

As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topics.

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