The eMarketeer Blog

How to create a lead nurturing strategy

By Josefine Stengård | Marketing, Marketing Automation | No Comments

Did you know that 8 out 10 of your possible sales opportunities are lost? We put a lot of effort into generating traffic and leads to fill up our marketing funnel; ad spend, time, producing great content. And then we learn that we lost most of the leads that took a step or two in a buyer’s journey. Of course,...

How to get more B2B leads

By Josefine Stengård | Inbound Marketing, New Features in eMarketeer | One Comment

You walk in to the office in the morning and there’s a huge pile of B2B leads waiting for you. You just give them a call or shoot them an email and by the end of the day, you’ve closed deals with all of them. Ah, how amazing the life of business is. If that ever was true. Every salesperson...

A collage of title images of eMarketeer blog posts.

7 things you need to do before posting your next blog post

By Patrick Foster | Inbound Marketing, Marketing | 3 Comments

Blogging is hugely valuable to your business. Adding regular content to your blog boosts your SEO and helps position you as an industry expert. In order to generate that traffic to your site, high-quality content and blog posts are crucial. Below, we’ve listed 7 steps to make your next blog post even more valuable than the last one. Recommended reading:...

How to increase email click through rate

By Josefine Stengård | Email Marketing, Marketing | No Comments

How to build an email for higher click through rate. In another one of my posts, I gave some tips on to get higher open rates; specifically how to craft an enticing subject line. That’s what a local business succeeded with as they recently emailed me. With their enticing subject line, they got me to open it. While skimming through...

How to create email subject lines for higher open rates

By Josefine Stengård | Email Marketing, Marketing | No Comments

You could say that I’ve gone through different stages when it comes to my interest in email marketing. I started with email deliverability – why was it that some of my emails that I sent never reached the recipients and what is it that makes the junk inbox fill up? It is kind of techy (I put together a cheat...

Does pop-ups have an impact on your SEO?

Does Google penalize sites with pop-ups?

By Patrick O'Doherty | Inbound Marketing, Marketing | 2 Comments

Internet regulation is an interesting arena. It begs the discussion, “how much can we actually regulate what people are putting on the internet?” Is it free-speech? Can it turn into harassment? Is it the best way to bring in sales? Or does it deter potential customers from making the conversion? In this post, we’re focusing on one specific in this...

3 common marketing and sales myths – debunked!

By Josefine Stengård | Inbound Marketing, Marketing | No Comments

Video Transcript of Marketing and Sales Myths: Sales and marketing share the same goal, we all want to close more deals. Shame then, that in most organizations, the two teams work as if they live on two different planets. In this video, I share and debunk three common marketing and sales myths, so we instead can have marketing and sales...

Important skills that your marketing team must have in 2018

6 Skills Your Marketing Team Needs in 2018

By Josefine Stengård | Marketing, Marketing Automation | 9 Comments

What skills does a marketing team need? One thing that I absolutely love with my job in marketing is that it's ever-changing. I’m fascinated about new updates and trying out new ways to engage an audience, whether it’s using mediums like social media, emails or web ads. But I’d be lying if I didn’t admit that it does plant a...

4 digital marketing secrets you must know this year

Digital Marketing Secrets You Need to Know in 2018

By Junaid Ali Qureshi | Inbound Marketing, Marketing | 11 Comments

Digital marketing secrets It is finally that time of the year when companies reflect upon their progress and start making fresh plans for the future. With each new year, there come a plethora of new ideas in the ever-evolving world of digital marketing. With the year 2018 upon us, new trends are rapidly making their way into the market and...

eMarketeer Blog

How to create a lead nurturing strategy

How to get more B2B leads

Top 5 eMarketeer blog posts from 2018

7 things you need to do before posting your next blog post

How to increase email click through rate

How to create email subject lines for higher open rates

Does Google penalize sites with pop-ups?

3 common marketing and sales myths – debunked!

6 Skills Your Marketing Team Needs in 2018

Digital Marketing Secrets You Need to Know in 2018

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