Every sales and marketing team dream about increasing their number of qualified leads. That's no surprise. Still, many companies today forget that they actually already have the most powerful marketing and sales tool at their disposal. A tool that collects information about leads everyday, but in the unknown. We're talking about your website and your website traffic. In this post,...
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It's that time of the year again; the perfect time to show some appreciation to your customers and email recipients with a Christmas greeting. The best part is that this doesn't have to take up a whole lot of your time. Here are 3 quick steps to build a holiday email that definitely will make your recipients smile. 1. Add...
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Powerful features and performance have, and always will be, top priorities for us. But for some time now, we've also wanted to give eMarketeer a big make-over for better user experience. This is now a reality and next time you use eMarketeer, you're going to experience a brand-new look and feel. The sky-blue looks as you know has been updated...
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Did you know that 8 out 10 of your possible sales opportunities are lost? We put a lot of effort into generating traffic and leads to fill up our marketing funnel; ad spend, time, producing great content. And then we learn that we lost most of the leads that took a step or two in a buyer’s journey. Of course,...
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You walk in to the office in the morning and there’s a huge pile of B2B leads waiting for you. You just give them a call or shoot them an email and by the end of the day, you’ve closed deals with all of them. Ah, how amazing the life of business is. If that ever was true. Every salesperson...
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What stories to tell? Educate, inspire, entertain; there are a bunch of different stories you could tell that work in email and that your recipients appreciate. But either way, Some alternatives are: Customer testimonials: Inspire your readers by letting your best advocates share how they can use your product/service. These videos are also perfect to show in sales meetings. Behind-the-scenes: …
Although we're heading towards a new year and new ways to do marketing, we always learn something from history. That's why we listed our top performing blog posts from 2018 cause there are some great tips there that you can apply to your marketing in 2019 as well. So here goes; our best marketing advice from 2018. Happy reading! Our...
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Blogging is hugely valuable to your business. Adding regular content to your blog boosts your SEO and helps position you as an industry expert. In order to generate that traffic to your site, high-quality content and blog posts are crucial. Below, we’ve listed 7 steps to make your next blog post even more valuable than the last one. Recommended reading:...
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How to build an email for higher click through rate. In another one of my posts, I gave some tips on to get higher open rates; specifically how to craft an enticing subject line. That’s what a local business succeeded with as they recently emailed me. With their enticing subject line, they got me to open it. While skimming through...
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You could say that I’ve gone through different stages when it comes to my interest in email marketing. I started with email deliverability – why was it that some of my emails that I sent never reached the recipients and what is it that makes the junk inbox fill up? It is kind of techy (I put together a cheat...
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