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Key takeaways from webinar “How to win at content marketing + 5 epic tips”

By Josefine Stengård | Inbound Marketing, Marketing | No Comments

Although it's been around for some time, the concept of content marketing continues to be a hot topic. We invited content connoisseur Stefan Jakobsson from BRV Agency and Migaloo, to guest host an eMarketeer Academy webinar. In this post, we put together some key takeaways from the webinar called "How to win at content marketing + 5 epic tips." Enjoy!...

Key takeaways from webinar “Get to know Google Ads”

By Josefine Stengård | Inbound Marketing, Marketing | No Comments

Funda Yildirim, Google Ads expert, guest hosted an eMarketeer Academy webinar for the ones that wanted to get to know Google Ads better and get some tips on how to succeed with them. In this post, you get the highlights from the webinar. What is Google Ads? Think of a shopping window in a physical store. You could say...

How to use campaign reports in eMarketeer

By Josefine Stengård | Marketing, New Features in eMarketeer | No Comments

How do you know when your marketing is working? Or even, how do you know that your marketing ISN'T working and needs some adjustment? The obvious answer here is that a solid marketing plan always begins with setting goals so we can present the marketing performance to our stakeholders and/or colleagues, motivate us to do the work, or know if there's...

Title and an image of Karin who was presenter at the webinar.

Key takeaways from the webinar “5 factors to succeed with SEO”

By Josefine Stengård | Marketing | No Comments

We asked SEO - expert Karin Axelsson from Pineberry to share her knowledge about Search Engine Optimization (SEO) in what became an eMarketeer Academy webinar called "5 factors to succeed with SEO." The purpose was to give the viewers a basic understanding of how SEO works, but also get some tips on how to succeed with their current and future...

Corona mobile app template

By Josefine Stengård | New Features in eMarketeer | No Comments

In uncertain and worrisome times, we all must do our best to help ease the situation. What eMarketeer can do, is to help you communicate with your customers, partners and/or staff about how you handle the situation. After all, communication and sharing the correct and updated information among one another is one way to avoid this uncertainty as much as...

A woman standing holding her hand up as in "stop"

5 ways to reduce email bounce rate

By Josefine Stengård | Email Marketing, Inbound Marketing | No Comments

There's one big hurdle that every email marketer faces. This time, I'm not talking about the content production, email newsletter sign-ups or the constant hunt for clicks. I'm talking about deliverability and the constant feat to reduce email bounce rate. You work hard on creating compelling emails, but then you see that not all of them even reach the recipients....

How to identify anonymous website traffic and turn them into customers with Leadexplorer

By Josefine Stengård | Inbound Marketing, New Features in eMarketeer | One Comment

Every sales and marketing team dream about increasing their number of qualified leads. That's no surprise. Still, many companies today forget that they actually already have the most powerful marketing and sales tool at their disposal. A tool that collects information about leads everyday, but in the unknown. We're talking about your website and your website traffic. In this post,...

3 quick steps to build a holiday email

By Josefine Stengård | Email Marketing | No Comments

It's that time of the year again; the perfect time to show some appreciation to your customers and email recipients with a Christmas greeting. The best part is that this doesn't have to take up a whole lot of your time. Here are 3 quick steps to build a holiday email that definitely will make your recipients smile. 1. Add...

Presenting eMarketeer new looks and reports

By Josefine Stengård | New Features in eMarketeer | No Comments

Powerful features and performance have, and always will be, top priorities for us. But for some time now, we've also wanted to give eMarketeer a big make-over for better user experience. This is now a reality and next time you use eMarketeer, you're going to experience a brand-new look and feel. The sky-blue looks as you know has been updated...

How to create a lead nurturing strategy

By Josefine Stengård | Marketing, Marketing Automation | One Comment

Did you know that 8 out 10 of your possible sales opportunities are lost? We put a lot of effort into generating traffic and leads to fill up our marketing funnel; ad spend, time, producing great content. And then we learn that we lost most of the leads that took a step or two in a buyer’s journey. Of course,...

eMarketeer Blog

Key takeaways from webinar “How to win at content marketing + 5 epic tips”

Key takeaways from webinar “Get to know Google Ads”

How to use campaign reports in eMarketeer

Key takeaways from the webinar “5 factors to succeed with SEO”

Corona mobile app template

5 ways to reduce email bounce rate

How to identify anonymous website traffic and turn them into customers with Leadexplorer

3 quick steps to build a holiday email

Presenting eMarketeer new looks and reports

How to create a lead nurturing strategy

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