Lead generation in the fast lane!

800
INCREASE IN TEST DRIVES
330
INCREASE IN PERMISSIONS
100
MORE TRACKING

Opel saw an 800% increase in test drives and tripled their email subscribers.

How? By implementing lead generation and marketing automation across their channels.

LEAD GENERATION AND NURTURING

Lead generation and test drive booking are essential to Opel’s business. Delivering qualified leads and test drives to the Opel dealers is therefore top priority. Capturing leads across marketing channels using seamlessly embedded forms ensures data quality and automated email flows nurture leads through the customer journey.

CUSTOMER ENGAGEMENT

Keeping customers engaged throughout their customer life cycle means more repeat business, higher customer satisfaction and maximum return on the marketing investment.

 Opel engages car owners across platforms and devices. The customer journey is all orchestrated in one place using forms, web apps, SMSes, emails and websites tied together with automated flows.

EVENT MARKETING

From new car launches at national level to local dealer events, Opel manages and automates the entire event process.



Event touch points such as invitations, registration pages, reminders, SMSes and post event evaluations are managed with ease and precision.

“Normally setting up something like this is very complicated. But in eMarketeer we have everything in one tool so that makes it very easy for us.
When people are talking about events that are like killing them I am thinking why are they not using eMarketeer – It is so simple.”

Misse Mørch, Project Manager for Opel Denmark

EMAIL MARKETING

Opel’s email marketing initiatives include newsletters, lead nurturing programs, seasonal campaigns and
customer information flows just to name a few. Everything is organized and tracked in one place and it is easy to reuse templates and content when designing new campaigns.

FACEBOOK MARKETING

With close to three million followers on Facebook it is obvious that Opel is using this channel to effectively engage with customer and leads.

From posting email campaigns and landing pages on their timeline to building Facebook apps to gather permissions, Opel makes sure to maximize the value of their Facebook presence.

We’ve seen amazing results with eMarketeer. A staggering 800% increase in number of test drives and more than 300% increase in permissions speaks for itself. In general, we have much better tracking on our marketing activities now.” 

Anders Juul Olesen, CRM & Digital Marketing Specialist, Opel

eMarketeer is Opel’s all-in-one tool for online marketing.

Try eMarketeer and see why.

 

request a demonstration here